AI makes creation too easy. And it shows.

AI has made creation way too easy. Just because you can, doesn't mean you should.
Friction is good — because it makes you ask yourself whether something is actually worth doing. You think it through, you consider the effort, then you realise “you know what, I don’t really care enough to do this”

Modern society is obsessed with removing friction. To make things as easy as possible. There’s a misplaced belief that everyone should be able to do everything. As if friction is a barrier imposed upon us from above like a fortress wall keeping out the masses from the land of milk and honey.

As frustrating as it may be to not just stroll right in, this friction is a good thing.

Because it filters out those who can’t be bothered putting in the effort. It’s possible to scale the fortress walls or find your way into the promised land, but it takes effort, creativity and ingenuity. And most people simply can’t be fucked.

There's a reason publications have editors.
There’s a reason you need a license to drive a car.
There’s a reason for training and accreditations.

There’s a reason you can’t stroll into the hottest club in town in your dirty work boots and wife beater. Because standards exist. And standards help maintain some semblance of quality control.

The easier something is to do, the less special it is. When the quality filter drops then so does the quality itself. And AI has made it easier than ever to pump out slop. Anyone can write ‘good copy’ and now we suddenly realise that good copy isn’t good anymore.

We’re in a weird early-stage of AI where we’re bewitchd by its magic.

We’re impressed not by its output, but by the fact AI created it. People post on LinkedIn saying shit like “look at this presentation I created in 15 minutes with AI!”

So impressive. But if the same person said “Look what I created in 15 minutes with my own brain” people would be like “yeah, cool bro…”.

It’s like a proud parent showing you a shitty drawing their three year old did. As a drawing, we can admit that it’s bad. It doesn’t look like Dad at all. Hell, he has arms coming out of his head. And his hair is brown, not blue. Terrible. F-.

But, the fact its drawn by a three year old changes how we perceive it. Through that lens, it’s actually pretty good. But just cos we’re impressed by the creator doesn’t change the quality of the creation.

The issue I’m digging into here is that we’re all acting like AI is going to replace everything, but anyone who has judgement, experience, and discernment in a specific domain will tell you that’s far from reality.

Because they actually know their shit, they see the outputs and go “nah, this ain’t it”

They push back. They have discernment. This discernment creates trust. Because they can push back on AI outputs with their own judgements.

Not every thing passes the quality standard.

The fact is, good things are slow. They're hard. They take time and effort. And that is a GOOD thing. The modern world is so obsessed with making everything as fast and easy as possible — as if that makes it better.

We've been conditioned to believe that effort is the enemy.

Heaven forbid we actually use our minds and lose ourselves in our work because it brings some fucking fulfilment.

✅ Create a marketing plan in 15 minutes.
✅ Design a website in 10.
✅ Use these magic prompts to 10x your business.
✅ Connect Claude to your ad account and let it run on autopilot.

We’re obsessed with saving time but rarely stop to reflect on what we’re saving it for. And what we’re sacrificing in the process.

And here's the bigger problem: everyone else has access to the same tools. So the slop machine goes into overdrive and we end up in avalanche of bland, vaccuous shit that people quickly tune out because it’s all the same.

So what’s the response? To create more of it.

You save time to have more time to create more stuff in the hope of saving time. If all you’re trying to do is save time you might as well just slide into the matrix pod of goo now and be done with it.

All I'm saying is maybe it's time to push back on this fake sense of urgency. Faster and easier is not always better.

Good things take time, they take effort, and frankly, they're a whole lot more fucking fulfilling to do. Sometimes the work itself is the point.

Maybe if we start connecting as people again we'll find some salve for the rampant sloppy artifice being pushed upon us by sociopathic tech oligarchs who believe humanity is just a computer program

If this resonates, good. If not, argue with me.

At this stage, it’s just refreshing for me to hear real perspectives from real people not rehashed talking points with all its true character extracted from it.

Love and kisses

Adrian J. Stewart